About Me

Hi, I'm Rachel

I'm Rachel, founder of Freedom Lane Bookkeeping. With over 10 years of experience in accounting and bookkeeping, I've built my career around helping businesses stay organized and confident in their finances. As a creative entrepreneur myself, I understand what it takes to build a business around something you're passionate about.

Based in Fort Myers, FL • Serving Creatives Nationwide
Rachel Wardwell, owner of Freedom Lane Bookkeeping.

My Journey

1

Building My Experience

I spent over a decade working in accounting and bookkeeping, gaining hands-on experience managing finances, maintaining accurate records, and helping businesses stay organized.

2

Taking My Own Path

After years in the industry, I decided to take my experience and build something of my own. That's how Freedom Lane Bookkeeping began.

3

Bringing Both Worlds Together

As a creative entrepreneur myself, I understand the challenges of running a business while pursuing your passion. I wanted to combine my financial expertise with my firsthand understanding of entrepreneurship.

4

Helping Businesses Find Freedom

Today, I help creative entrepreneurs and small business owners across the country simplify their finances, stay organized, and spend more time doing what they love.

What I believe in

These values guide everything I do at Freedom Lane Bookkeeping.

Passion for Creatives

As a creative myself, I understand the unique challenges you face. Your success is my success.

Clarity & Precision

No confusing jargon or overwhelming spreadsheets. Just clear, actionable financial insights.

Personal Partnership

You're not just a client — you're a business owner I'm invested in helping succeed.

Excellence Always

Your books deserve the same attention to detail you put into your craft.

Why work with me?

  • Over 10 years of professional accounting and bookkeeping experience.
  • QuickBooks certified and committed to accurate, well-organized books.
  • Personalized bookkeeping support with proactive communication.
  • Flexible remote bookkeeping for businesses nationwide, based in SWFL.
  • As a creative entrepreneur, I understand the realities of creative businesses.
  • Clear, jargon-free guidance and a genuine investment in your success.
Let's Work Together
Who We Help

Built for creative entrepreneurs

I specialize in working with creatives who are passionate about their craft but need a trusted partner to handle the financial side.